About Us
Our Mission and Values
At IMPACTHOS, our name is our mission statement: Impact + Ethos. We believe that every impact assessment must be conducted with a deep awareness of its ethical and cultural context (ethos).
Our mission is to go beyond simple technical analysis. For us, ethos means valuing the culture embedded in each place, integrating the ethical dimension into conservation and development decisions, and always acting from a framework of responsible stewardship and cultural sensitivity.
We are guided by these fundamental values:
- Ethics and Responsibility: We act with integrity, promoting responsible stewardship and cultural sensitivity in every project.
- Data-Driven Decisions and Local Culture: We combine the rigor of data analysis and regulatory compliance with active listening and respect for local values and perspectives.
- People-Centered Efficiency: We are dedicated to simplifying complexity, optimizing processes to reduce timelines, minimize errors, and alleviate the workload of the technical teams involved.
Dr. Ana Jayone Yarza Pérez
Founder
Leading IMPACTHOS is Ana Jayone Yarza Pérez, an international consultant specializing in the complex intersection of cultural heritage, urban planning, and applied technology. Her excellent academic background – PhD from TU Delft (Netherlands) on adaptive reuse of heritage, Master’s in Architecture (Barcelona), and Master’s in Strategies and Technologies (Madrid) – is complemented by rich practical experience in diverse global contexts.
She has worked directly with leading organizations such as UNESCO (heritage management in Nepal) and UN-Habitat (integrated planning and urban resilience in Kenya), as well as advising ministries and companies in Europe on urban and heritage strategies. This unique combination of technical expertise, international public and private management experience, and a firm ethical commitment allows her to lead IMPACTHOS in delivering innovative impact assessments that effectively balance development and conservation.